To understand how an analysis of a market sector is conducted, it is important to clarify that we refer to certain aspects of the same market. The analysis is first sectoral, in effect only by identifying a sector as correct as possible, it will result more reliable and functional for that purpose. As per the reference sector, also, we must make an analysis of its attractiveness, profitability and of the critical factors and success.
The success of an industry analysis depends on several factors, first of all it is good to have clear objectives to be reached. Only when the survey aims are certain and clear and are determined from the beginning, it is possible to plan well the study of an industry by choosing and using the most suitable survey instruments.
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